The members of PRORP Asociación, A.C., agree to be governed by professional practices, to maintain public confidence and to achieve excellence in the field of communications by means of high standards of development, professionalism and ethical conduct.

• Defense of Interests
  • We will defend the interests of our clients and employees by acting with responsibility and upon raising our voice in the field of ideas, actions and points of view in order to participate effectively within an informed public debate.
• Values
  • Honesty
    We commit ourselves to the highest standards of precision and veracity to promote the interests of our clients and employees.
  • Integrity
    We will conduct our business with integrity, observing the principles and the spirit of the Code of Ethics in such a way that our personal reputation, that of our employer and the reputation of our Public Relations profession will be protected.
  • Expertise
    We will motivate our members to acquire and use in a responsible manner the specialized knowledge and experience required to promote understanding and credibility on the part of the client and employer. In addition, we will actively promote and expand our profession by means of development, research and professional education.
  • Loyalty
    We will insist that the members be loyal to those that they represent while thoroughly fulfilling their obligations in regard to the interests of society and to support the freedom of speech.