PRORP Asociación, A.C., is the organization that unites all of the professional executives in the field of Public Relations in Mexico. It was originally founded in 1996 under the name of the Mexican Association of Public Relations Agencies with the purpose of uniting the agencies dedicated to this important field of communication. By 2006, with the purpose of seeking wider involvement on the part of active professionals in the communication departments of the many industries, government entities as well as academic and social institutions, it was decided to include them in the association. The name was changed to the Mexican Association for Public Relations Professionals (Asociación Mexicana de Profesionales de Public Relations).

Under the corporate name of PRORP Asociación, A.C., it began a new period of activities. It is currently an active member of the Confederation for the Marketing Communications Industry (Confederación de la Industria de la Comunicación Mercadotécnica or CICOM); an organization that joins the varied areas within the commercial communications field, and PRORP currently holds one of the vice-presidential posts. PRORP also officially represents Mexico’s public relations professionals for the Global Alliance for Public Relations and Communications Management.